Some ideas are far ahead of their time. One Degree’s selection this week as winner of the Nexty Award is a case of the right idea appearing on the scene at exactly the right moment — just when consumers, opinion leaders and markets are hungering for truth, candor and purity in food.
That’s the way we enjoy winning awards: based on fresh, bold ideas that are transforming the industry and changing the arc of the future. As New Hope Natural Media wrote in presenting the Nexty to One Degree: “Total transparency is the most appetizing concept we can imagine for our food.”
Appetites hungry for food at its truest find plenty to feast on in the One Degree pantry, including the rare sweetness of sincerity. “One Degree’s mission is clear and sincere every step of the way,” New Hope reported, “and we believe it can help bring us closer to a more responsible food system.”
The Nexty Award was presented as part of the release of “NEXT Forecast 2013,” a comprehensive look at the natural food industry published by New Hope Natural Media’s Nutrition Business Journal and the Sterling-Rice Group. The award recognizes innovative companies that are on the cutting edge of exciting new trends, and the ambitious visionaries who make daring ideas seem inevitable and even obvious.
“After riding wave after wave of food-safety scares and troubling discoveries related to industrialized food production, consumers want to know exactly what is in their food, how it was sourced, and who made it,” New Hope explained.
It has been an immense void, the kind only big dreams and grand ideas could ever fill: “This family-run company is making an art out of using technology to share the stories of its farmers and their veganic growing methods. It’s a high-tech approach to the simpler, cleaner, more transparent way we used to eat. . . .
“Taken together all of this creates a new kind of local. Technology, though, is merely a tool One Degree uses to communicate its sustainable practices, which truly define the brand.”
Join the celebration here! www.nextforecast.com/nexty