Transparency may be one of most extraordinary spices in any great kitchen.
Meals seasoned from the crystalline shakers of clarity and candor fire the senses, simmer in the memory. We’ve built a whole company around that truth, the lucid idea that knowing your food adds indescribable flavors and adventures to every recipe.
Yet in today’s mass market, finding the real story of the ingredients you consume is an adventure of a different sort. The polysyllabic chemicals and invented substances that fill processed food packaging would rather not be discovered, and would rightly be embarrassed if celebrated.
Transparency has the power to change all of that. Armed with ingredient truth, any consumer can become a marketplace insurgent, changing corporate habits, expanding choices, advancing sustainability and making the world around us a slightly better place.
An article on the popular Mother Nature Network site described one facet of this trend: “The race is on between private corporations and government to create a universally-accepted label for transparency and sustainability. Wherever the label comes from, consumers can expect it will take years to implement.”
That particular race starts with three key drawbacks: government, corporations, no implementation in sight. But as a glimpse into the future of this powerful idea, the news is encouraging. Fortunately, complete ingredient transparency is already here. It is the foundation of every One Degree purchasing decision, the core value shared by every ingredient, from grains and seeds to raisins and salt.
Charged with the kinetic energy of transparency, this movement even has the potential to jump the rails and begin to change the way business is done in a range of industries. MNN quotes the CEO of SC Johnson as contending: “Transparency doesn’t mean cherry-picking which things to share and which things to hide. It means opening the door and letting people see what you’re made of.”
We couldn’t agree more. Although we definitely would include cherry-picking in the concept, just in case the great adventure of an ingredient safari someday leads us high into the trees of a sustainable orchard, a constellation of sweet red fruit within our reach.
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